When fashion meets legacy, the results are unforgettable. The legendary Osmel Sousa — widely known as the "Czar of Beauty" and the mastermind behind Miss Universe and Miss Mexico — has been seen wearing Barocco for his most exclusive red carpet moments and high-profile events.
With a career spanning decades in the global pageantry and fashion world, Osmel is not only an icon in Latin America, but also a true tastemaker whose style is both timeless and bold. His choice to wear Barocco is more than a fashion statement — it’s a seal of approval from one of the most influential figures in beauty and entertainment.

Barocco at Guadalajara Fashion Week
During his recent appearance at Guadalajara Fashion Week, Osmel made headlines — not just for his presence, but for his impeccable style. Dressed in a custom Barocco piece, he visited our booth and celebrated the energy, elegance, and edge that define our brand. His visit attracted stylists, press, and fashion insiders who now recognize Barocco as a go-to label for standout menswear in the luxury and entertainment world.
Barocco: Where Fashion Meets Influence
At Barocco, we design for men who lead. Our signature styles — from sleek stretch blazers to intricately embellished shirts — fuse European sophistication with modern Latin energy. With appearances at major fashion events and support from icons like Osmel Sousa, Barocco continues to rise as a powerhouse in contemporary menswear.
Seen On Icons. Made for Moments.
Whether it’s a runway, gala, or global pageant, Barocco is made for moments that matter. Osmel Sousa’s loyalty to the brand speaks volumes about our place in today’s fashion and entertainment landscape. When the most iconic figures trust Barocco for their spotlight, you know it’s more than just fashion — it’s a movement.
For directions to our Los Angeles store, click here, or to shop online, visit www.Barocco.com.